Kendall Jenner’s net worth is estimated at about $100 million to $150 million in 2026. The Kendall Jenner net worth figure rests on two pillars: more than a decade as one of the highest-paid models in the world, and her ownership stake in 818 Tequila, the spirits brand she launched in 2021. Reality TV made her famous, but fashion and business made her rich.
Key Takeaways
- Kendall Jenner’s net worth is estimated at about $100 million to $150 million in 2026.
- Forbes named her the world’s highest-paid model in 2017 and again in 2018, when she earned an estimated $22.5 million.
- She founded 818 Tequila in 2021, and the brand landed an investment and U.S. distribution deal from Sazerac in April 2026.
- She starred on Keeping Up with the Kardashians for 20 seasons and now appears on Hulu’s The Kardashians.
- Her long-running deals include Estée Lauder, Calvin Klein and Adidas.
| Full name | Kendall Nicole Jenner |
|---|---|
| Born / Age | November 3, 1995, Los Angeles, California (31) |
| Profession | Model, entrepreneur, reality TV personality |
| Known for | High-fashion modeling, 818 Tequila, Keeping Up with the Kardashians |
| Estimated net worth (2026) | About $100 million to $150 million |
| Main income sources | Modeling contracts, 818 Tequila, reality TV, endorsements, social media |
What is Kendall Jenner’s net worth in 2026?
Kendall Jenner is worth an estimated $100 million to $150 million in 2026. The range is wide for one simple reason: a large part of her wealth is tied to 818 Tequila, a private company that does not publish its value or her exact ownership share. If the brand is worth more than expected, her net worth is at the top of the range or above it. If it is worth less, she sits near the bottom.
The rest of her wealth comes from earnings that are easier to track. Forbes followed her modeling income for years, and her pay from reality TV, campaigns and social media posts has added up to tens of millions of dollars since she was a teenager.
How did Kendall Jenner become famous?
Jenner was born in Los Angeles to Caitlyn Jenner, the Olympic decathlon champion, and Kris Jenner, the TV producer and manager. She grew up in Calabasas, California, with her younger sister Kylie and her older half-siblings, including Kim, Khloé and Kourtney Kardashian.
She was 11 when Keeping Up with the Kardashians premiered on E! in October 2007. The show ran for 20 seasons until 2021, and its success led to several spin-offs. In 2022, the family moved to Hulu with a new series, The Kardashians, where Jenner remains a main cast member.
Reality TV gave her a huge audience before she ever walked a runway. That head start is common among reality stars, as we explain in our guide on how reality TV stars make money. What sets Jenner apart is how she used it: she chose high fashion over typical influencer work.
How did Kendall Jenner build her modeling career?
Jenner signed with Wilhelmina Models in 2009, when she was 13. Her first job was a Forever 21 campaign, and for a few years she mostly booked commercial work and magazine covers aimed at teens.
Her career changed in late 2013, when she signed with The Society Management, an agency focused on high fashion. In 2014 and 2015, she walked for many of the biggest names in fashion, including Marc Jacobs, Chanel, Givenchy, Fendi and Balmain. She also walked in the Victoria’s Secret Fashion Show in 2015.
Key milestones in her modeling career include:
- 2009: signs with Wilhelmina Models at 13.
- 2013: joins The Society Management and moves into high fashion.
- 2014: becomes an official Estée Lauder representative.
- 2015: signs with Calvin Klein Jeans and debuts on Forbes’s list of top-earning models.
- 2017 and 2018: ranked the world’s highest-paid model by Forbes.
To see how an earlier supermodel turned runway fame into a business empire, read our profile of Tyra Banks’s net worth.
Why did high fashion pay off for her?
Many reality stars cash in fast with paid posts and product launches, but that kind of fame can fade when the show ends. Jenner took a slower path. In her early years with The Society Management, she walked fewer commercial shows and focused on editorial work and luxury runways, so the fashion world would see her as a model first and a reality star second.
That choice made her more valuable to big brands. Luxury houses and beauty companies want faces that feel exclusive and also reach a mass audience. Jenner offered both: credibility on the runway and a social media following in the hundreds of millions. That rare mix is why brands like Estée Lauder and Calvin Klein signed her to long-term deals instead of one-off jobs.
It also protected her income. Long contracts pay year after year, which is steadier than chasing trends. For the Kendall Jenner net worth picture, that steady base gave her the money and the name to launch her own brand later, rather than depending on her family’s TV show.
How much does Kendall Jenner earn from modeling?
Forbes tracked her rise closely. Here is how her estimated yearly modeling income grew:
| Forbes period | Estimated earnings | Ranking |
|---|---|---|
| 2014 to 2015 | About $4 million | No. 16 on the top-earning models list |
| June 2015 to June 2016 | About $10 million | Rising up the list |
| 2017 | About $22 million | No. 1, ending Gisele Bündchen’s long run at the top |
| 2018 | About $22.5 million | No. 1 |
Her biggest paydays came from long-term contracts with brands such as Estée Lauder, Adidas and Calvin Klein. These deals usually pay a fixed fee for a set number of campaigns per year, plus usage rights for photos and videos. A top model with several of these contracts at once can earn more in a year than many actors.
These are pre-tax figures. Agency commissions, managers, lawyers and taxes take a big share, which is why her net worth is not simply the sum of her yearly earnings.
What is 818 Tequila and how much is it worth to her?
818 Tequila is the business most likely to decide how wealthy Jenner becomes. She launched it in 2021 and named it after the 818 area code of the San Fernando Valley, where she grew up. The brand belongs to Calabasas Beverages, a holding company that also owns her sister Kylie’s canned vodka soda brand, Sprinter.
818 grew quickly for a new spirits label. It sold more than 123,000 cases in 2022, and Forbes estimated its sales that year at about $25 million. It has also won awards in blind tasting competitions, and you can see its current range of tequilas on the official 818 Tequila site.
In April 2026, the spirits company Sazerac made a strategic investment in 818 and took over exclusive distribution of the brand in the United States. A partner of that size can put a brand in far more stores and bars, which could raise its value. Jenner has not disclosed the size of her stake as founder. That stake is the biggest unknown in the Kendall Jenner net worth estimate, and it could be worth tens of millions of dollars on its own.
What other income does Kendall Jenner have?
Beyond modeling and tequila, Jenner earns from several smaller streams:
- Reality TV: her family’s Hulu series pays its main cast for each season.
- Social media: she has one of the largest Instagram followings in the world, and brands pay top dollar for sponsored posts.
- Creative roles: she was named creative director of the luxury fashion site FWRD in 2021.
- Brand partnerships: deals with beauty, fashion and lifestyle brands beyond her main modeling contracts.
In 2024, she was also named to the Forbes 30 Under 30 list in the Art and Style category. Her Forbes recognition across several years is collected on her Forbes profile.
Does Kendall Jenner own real estate?
Yes. Her first big purchase came in May 2014, when she bought a two-bedroom condominium in Los Angeles for $1.4 million at age 18. She has bought and sold several homes in the Los Angeles area since then. Like most celebrities, she does not publish the current value of her properties, so they are counted as part of the overall estimate rather than as exact numbers.
Real estate is a common way for stars to hold wealth. Our profile of Chip and Joanna Gaines shows how property and a home brand can become a fortune of their own.
How has Kendall Jenner’s net worth changed over time?
Her wealth has grown in three stages. As a child and teenager, she earned from the family’s reality show and early modeling jobs. From 2014 to about 2019, high-fashion modeling became her main income, and she was earning more than $20 million a year at her peak. Since 2021, 818 Tequila has added an ownership stake that could become her single largest asset.
That shift from being paid for her time to owning a business is the same move many successful reality stars make. For comparison, see how Natalie Nunn built a franchise from reality TV, browse our reality TV and model net worth profiles, or explore more celebrity net worth estimates.
Conclusion
Kendall Jenner’s net worth is estimated at about $100 million to $150 million in 2026. She became famous on Keeping Up with the Kardashians, then built real wealth as one of the world’s top-paid models, earning an estimated $22.5 million in 2018 alone. Her stake in 818 Tequila, now backed by Sazerac, is the key to her future fortune, since its true value is private and could push her net worth higher.
Frequently asked questions
What is Kendall Jenner’s net worth?
Kendall Jenner’s net worth is estimated at about $100 million to $150 million in 2026. Her wealth comes from top modeling contracts, reality TV, endorsements and her ownership stake in 818 Tequila, which is the biggest and least certain part of the total.
Is Kendall Jenner the highest-paid model?
Forbes ranked Jenner as the world’s highest-paid model in 2017 and 2018, when she earned an estimated $22.5 million. She ended Gisele Bündchen’s long run at the top of the list, which had lasted since 2002.
Does Kendall Jenner own 818 Tequila?
Jenner founded 818 Tequila in 2021, and she owns a stake in the brand through Calabasas Beverages. Her exact share has not been disclosed. In April 2026, Sazerac invested in the brand and took over its U.S. distribution.
How much does 818 Tequila make?
818 Tequila sold more than 123,000 cases in 2022, and Forbes estimated its sales that year at about $25 million. The company is private, so newer sales figures and its total value are not officially published.
How old is Kendall Jenner?
Kendall Jenner was born on November 3, 1995, in Los Angeles, California, which makes her 31 years old in late 2026. She began modeling at 13 after signing with Wilhelmina Models in 2009.
